Bacardí México needed an innovative and memorable brand experience that emotionally connected consumers with the brand through interactive technology, generating visual impact and active participation at events and point-of-sale locations.
The "Alas Bacardí" installation became one of the most successful brand activations of the season, generating thousands of interactions and high organic virality on social media. The experience was deployed at multiple events and strategic locations, establishing Enlasys as a trusted technology partner for premium brand experiences.
The project demonstrated Enlasys's ability to deliver complex IoT solutions that combine hardware, software, and experience design — exceeding client expectations in engagement, technical quality, and delivery time.
Technology at the service of experience: when innovation becomes emotion.
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